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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/60155123 Title: PR! : a social history of hype. Author: Stuart Ewen Publisher: New York : London : BasicBooks ; Hi Marketing, 1998. ISBN/ISSN: 0465061796 9780465061792 OCLC:60155123

  
  

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• Public relations -- History.

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PR! : a social history of hype.