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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Erica Olsen |
| ISBN: | 0470037164 9780470037164 |
| OCLC Number: | 124031913 |
| Notes: | Includes index. |
| Description: | xviii, 360 p. : ill. ; 24 cm. |
| Contents: | Introduction -- PART I: LAYING THE FOUNDATION FOR YOUR STRATEGIC PLAN: What is strategic planning anyhow? -- Why strategic planning impacts your growth -- Getting set up for strategic planning -- PART II: LOOKING BACKWARD TO MOVE FORWARD: Taking lessons from the past -- Focusing on what you do best -- Refining your mission, vision and values -- PART III: SIZING UP YOUR CURRENT SITUATION: Assessing your business and its capabilities -- Seeing your business through your customers' eyes -- Assessing your strategic position to a dynamic environment -- PART IV: MOVING YOUR ORGANIZATION INTO THE FUTURE: Growth: it's not just for kids anymore -- Finding new customers -- Establishing your strategic priorities -- PART V: CREATING AND MAKING THE MOST OF YOUR PLAN: Putting your plan together -- Putting your plan to work -- Contingency planning; your plan B -- Planning considerations for entrepreneurs and department managers -- Planning for the social sectors -- PART VI: THE PART OF TENS: Ten ways to keep your strategic plan from hitting the shelf -- Ten ways to ruin your strategic planning meeting -- Ten shortcuts to getting your plan done. |
| Series Title: | -- for dummies |
| Responsibility: | by Erica Olson. |
| More information: |
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