跳到内容
关闭窗口

请登入WorldCat 

没有张号吗？很容易就可以 建立免费的账号.

删除 忘了密码吗？
Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership
关闭预览资料

Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership

著者： Joseph Jaffe
出版商： Hoboken, N.J. : John Wiley & Sons, ©2007.
版本/格式： 图书 : 英语查看所有的版本和格式
评估：

 

 

在图书馆查找

正在检索... 正在查找有这资料的图书馆...

详细书目

材料类型： 互联网资源
文件类型： 书, 互联网资源
所有的著者/提供者： Joseph Jaffe
ISBN: 9780470137321 0470137320
OCLC号码： 123485274
注意： "Published simultaneously in Canada."
描述： xix, 300 p. : ill. ; 24 cm.
内容： Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test.
责任： Joseph Jaffe.
更多信息：

评论


标签

争取是第一个！
确认申请

您可能已经申请过这份资料。如果还想继续进行，请选确认。