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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/180907957 Title: Landing page optimization : the definitive guide to testing and tuning for conversions Author: Tim Ash Publisher: Indianapolis, Ind. : Sybex/Wiley, ©2008. ISBN/ISSN: 9780470174623 0470174625 OCLC:180907957

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Landing page optimization : the definitive guide to testing and tuning for conversions

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Landing page optimization : the definitive guide to testing and tuning for conversions

Author:	Tim Ash
Publisher:	Indianapolis, Ind. : Sybex/Wiley, ©2008.
Series:	Serious skills
Edition/Format:	Book : EnglishView all editions and formats
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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Tim Ash Find more information about:
ISBN:	9780470174623 0470174625
OCLC Number:	180907957
Notes:	Includes index.
Description:	xxi, 360 p. : ill. ; 24 cm.
Contents:	Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer.
Series Title:	Serious skills
Responsibility:	Tim Ash.
More information:	Publisher description Table of contents only Contributor biographical information

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