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Landing page optimization : the definitive guide to testing and tuning for conversions Preview this item
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Landing page optimization : the definitive guide to testing and tuning for conversions

Author: Tim Ash
Publisher: Indianapolis, Ind. : Sybex/Wiley, ©2008.
Series: Serious skills
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Tim Ash
ISBN: 9780470174623 0470174625
OCLC Number: 180907957
Notes: Includes index.
Description: xxi, 360 p. : ill. ; 24 cm.
Contents: Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer.
Series Title: Serious skills
Responsibility: Tim Ash.
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