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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Tim Ash |
| ISBN: | 9780470174623 0470174625 |
| OCLC Number: | 180907957 |
| Notes: | Includes index. |
| Description: | xxi, 360 p. : ill. ; 24 cm. |
| Contents: | Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer. |
| Series Title: | Serious skills |
| Responsibility: | Tim Ash. |
| More information: |
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