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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly Voorbeeldweergave van dit item
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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Auteur: David Meerman Scott
Uitgever: Hoboken, N.J. : John Wiley & Sons, ©2009.
Editie/Formaat: Boek : EngelsAlle edities en materiaalsoorten bekijken.
Samenvatting:
This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.
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Details

Soort document: Boek
Alle auteurs / medewerkers: David Meerman Scott
ISBN: 9780470379288 0470379286
OCLC-nummer: 269187776
Opmerkingen: "Revised and updated with new sections on social media"--Cover.
Beschrijving: xxxi, 287 p. ; 22 cm.
Inhoud: Foreword -- Introduction -- [pt]. 1. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reaching your buyers directly -- [pt]. 2. Web-based communications to reach buyers directly -- 4. Blogs : tapping millions of evangelists to tell your story -- 5. The new rules of news releases -- 6. Audio content delivery through podcasting -- 7. Forums, wikis, and your targeted audience -- 8. Going viral : the web helps audiences catch the fever -- 9. The content-rich web site -- [pt]. 3. Action plan for harnessing the power of the new rules -- 10. You are what you publish : building your marketing and PR plan -- 11. Online thought leadership to brand your organization as a trusted resource -- 12. How to write for your buyers -- 13. How web content influences the buying process -- 14. How to use news releases to reach buyers directly -- 15. The online media room : your front door for much more than the media -- 16. The new rules for reaching the media -- 17. Blogging to reach your buyers -- 18. Podcasting and video made, well, as easy as possible -- 19. Social networking sites and marketing -- 20. Search engine marketing -- 21. Make it happen -- Acknowledgments -- Index -- About the author -- World wide rave : creating triggers that get milions of people to spread your ideas and share your stories [excerpt].
Verantwoordelijkheid: David Meerman Scott.

Fragment:

This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.

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