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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/54778517 Title: The pirate inside : building a challenger brand culture within yourself and your organization Author: Adam Morgan Publisher: Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, ©2004. ISBN/ISSN: 0470860820 9780470860823 OCLC:54778517

  
  

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• Brand name products -- Management.
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The pirate inside : building a challenger brand culture within yourself and your organization