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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/6790249 Title: Persuasion in marketing : the dynamics of marketing's great untapped resource Author: Horace S Schwerin; Henry H Newell Publisher: New York : Wiley, ©1981. ISBN/ISSN: 0471045543 9780471045540 OCLC:6790249

  
  

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Subjects

• Marketing.
• Persuasion (Psychology)
• Marketing.
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Persuasion in marketing : the dynamics of marketing's great untapped resource