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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/37975493 Title: I'd like the world to buy a coke : the life and leadership of Roberto Goizueta Author: David Greising Publisher: New York : Wiley, ©1998. ISBN/ISSN: 0471194085 9780471194088 0471345946 9780471345947 OCLC:37975493

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I'd like the world to buy a coke : the life and leadership of Roberto Goizueta

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I'd like the world to buy a coke : the life and leadership of Roberto Goizueta

Author:	David Greising
Publisher:	New York : Wiley, ©1998.
Edition/Format:	Book : Biography : EnglishView all editions and formats
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Named Person:	Roberto Goizueta; Roberto Goizueta
Material Type:	Biography, Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	David Greising Find more information about:
ISBN:	0471194085 9780471194088 0471345946 9780471345947
OCLC Number:	37975493
Description:	xviii, 334 p. : ill. ; 24 cm.
Contents:	ch. 1. Cuba, Castro, and Coke -- ch. 2. Flight to the top -- ch. 3. "The Spanish inquisition" -- ch. 4. Break from the past: diet Coke and Columbia Pictures -- ch. 5. "Give me back my Coke!" -- ch. 6. Changing the script: the bottler spinoff and escape from Hollywood -- ch. 7. Coca-colonization -- ch. 8. "Always" a great shootout -- ch. 9. Big brand machine -- ch. 10. Games Roberto played -- ch. 11. "It's Coca-Cola heaven".
Other Titles:	I would like the world to buy a coke
Responsibility:	David Greising.
More information:	Table of Contents Contributor biographical information Publisher description

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