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Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
David Kiley |
| ISBN: | 0471263044 9780471263043 |
| OCLC Number: | 464162715 |
| Description: | 302 s. |
| Series Title: | An Adweek book. |
Abstract:
This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. It explains how VW lost its focus for decades and then regained it through a better understanding of its core market, marketing, advertising, and solid manufacturing and design.
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