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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/51242183 Title: Enterprise marketing management : the new science of marketing Author: Dave Sutton; Tom Klein Publisher: Hoboken, N.J. : J. Wiley & Sons, ©2003. ISBN/ISSN: 0471267724 9780471267720 OCLC:51242183

  
  

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Enterprise marketing management : the new science of marketing