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Counterfeiting exposed : protecting your brand and customers
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Counterfeiting exposed : protecting your brand and customers

Author: David Hopkins; Lewis Kontnik; Mark Turnage
Publisher: Hoboken, N.J. : J. Wiley & Sons, ©2003.
Edition/Format: Book : English
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Hopkins; Lewis Kontnik; Mark Turnage
ISBN: 0471269905 9780471269908
OCLC Number: 51476792
Description: xvi, 320 p. : ill. ; 24 cm.
Contents: If you can make it, they can fake it -- Creating and protecting brands -- Branded and luxury goods -- Counterfeit pharmaceuticals -- There, it's just like new : counterfeit replacement parts & consumables -- Copyright and digital products -- The economic consequences of counterfeiting -- The social consequences of counterfeiting -- Organizing to address the problem -- Utilizing a private investigator -- Legal remedies -- Anti-counterfeiting technology solutions -- What governments and multilateral institution can (and can't) do.
Responsibility: by David Hopkins, Lewis Kontnik, Mark Turnage.
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