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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/43542318 Title: Marketing management : text and cases Author: Douglas J Dalrymple; Leonard J Parsons Publisher: New York : J. Wiley, ©2000. ISBN/ISSN: 0471332380 9780471332381 0471375136 9780471375135 OCLC:43542318

  
  

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Subjects

• Marketing -- Management.
• Marketing -- Management -- Case studies.
• Marketing.

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Marketing management : text and cases