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Managerial economics : analysis, problems, cases
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Managerial economics : analysis, problems, cases

Author: Lila Jean Truett; Dale B Truett
Publisher: Hoboken (NJ) : J. Wiley, cop. 2004.
Edition/Format: Book : English : 8th edView all editions and formats
Summary:
Truett and Truett's Eighth Edition shows how to use economic analysis to solveproblems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.
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Document Type: Book
All Authors / Contributors: Lila Jean Truett; Dale B Truett
ISBN: 0471444669 9780471444664 0471452238 9780471452232
OCLC Number: 440727195
Description: XXVI, 742 str. : graf. prikazi, tabele ; 24 cm.
Contents: PART 1. THE FIRM AND ITS ENVIRONMENT ; 1. Introduction, Basic Principles, and Methodology ; 2. Revenue of the Firm ; 3. Demand Analysis and Estimation ; 4. Economic Forecasting ; PART 2. PRODUCTION, COST, AND PROFIT MAXIMIZATION ; 5. Production Analysis ; 6. Cost of Production ; 7. Profit Analysis of the Firm ; PART 3. MARKETS AND THE BEHAVIOR OF THE FIRM ; 8. Perfect Competition and Monopoly: The Limiting Cases ; 9. Monopolistic Competition and Oligopoly ; 10. Games, Information, and Strategy ; 11. Topics in Pricing and Profit Analysis ; 12. Factor Markets and Profit-Maximizing Employment of Variable Inputs ; PART 4. ANALYSIS OF PROJECT DECISIONS ; 13. Fundamentals of Project Evaluation ; 14. Risk in Project Analysis ; PART 5. THE FIRM AND THE PUBLIC SECTOR ; 15. Economics of Public Sector Decisions ; 16. Legal andRegulatory Environment of the Firm ; Appendix A. Mathematical Appendix ; Appendix B. Interest Factor Tables ; Appendix C. Answers to Selected Odd-Numbered Problems ; Glossary ; Index.
Responsibility: Lila J. Truett, Dale B. Truett.

Abstract:

Truett and Truett's Eighth Edition shows how to use economic analysis to solveproblems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.

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