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Details
| Named Person: | Robert A Lutz |
|---|---|
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Robert A Lutz |
| ISBN: | 0471463221 9780471463221 |
| OCLC Number: | 52531483 |
| Notes: | Includes index. Previous ed.: 1998. |
| Description: | xxii, 234 p. ; 24 cm. |
| Responsibility: | Robert A. Lutz. |
| More information: |
Abstract:
This is a maverick's primer on the business philosophy that revoltionized Chrysler and is now powering dramatic new product development at General Motors.
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