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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/48362284 Title: Big M, little m marketing : new strategies for a new Asia Author: David Ketchum Publisher: Singapore ; Chichester : Wiley, ©2003. ISBN/ISSN: 0471479233 9780471479239 OCLC:48362284

  
  

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• Marketing -- Asia.

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Big M, little m marketing : new strategies for a new Asia