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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Steven Heller; Teresa Fernandes |
| ISBN: | 0471715069 9780471715061 |
| OCLC Number: | 60312010 |
| Description: | 368 p. : ill. ; 23 cm. |
| Contents: | Preface -- Introduction : So you want to become a graphic designer? -- How I became a graphic designer -- section 1. Design specialties -- Editorial -- Corporate design -- Book design -- Music/ CDs -- Information design -- Advertising and branding -- Environmental -- Interactivity -- What do you look for? -- Motion -- Type and lettering -- Advice to designers -- section 2. Design businesses -- Freelancers -- Small studio -- Partnerships -- Medium firm -- Large firm -- On personal style -- section 3. Design options -- Crossing disciplines -- Entrepreneurs -- Authorship -- Major influences -- section 4. Design education -- Undergraduate -- Graduate school -- Continuing education -- List of schools -- The future of graphic design -- appendix. Resources -- Selected bibliography. Recommended reading -- Index -- Designers. |
| Responsibility: | Steven Heller & Teresa Fernandes. |
| More information: |
Abstract:
Here is the completely updated guide to today's graphic design careers-a clear and concise survey of the design field, from major design industries to design disciplines. Filled with interviews and advice from leading designers, it covers interactive design, information design, motion, educational training, portfolio preparation, getting a job, and much more: magazine design; advertising book design; corporate identity; film titles; tv graphics; interactive design; environmental design; web design; education; type design; motion; graphics information; graphics package design; record design. Becoming a Graphic Designer provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs.
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