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Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Richard R Dolphin; Chartered Institute of Marketing. |
| ISBN: | 075064186X 9780750641869 |
| OCLC Number: | 41038601 |
| Notes: | "Published in association with the Chartered Institute of Marketing." |
| Description: | xiv, 221 p. ; 24 cm. |
| Series Title: | CIM professional. |
| Responsibility: | Richard R. Dolphin. |
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