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Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Gill Kelley; Mike Hyde; Chartered Institute of Marketing. |
| ISBN: | 0750657014 9780750657013 |
| OCLC Number: | 51034011 |
| Notes: | Published on behalf of the Chartered Institute of Marketing. |
| Description: | xv, 202 p. : ill. ; 30 cm. |
| Series Title: | CIM coursebook |
| Responsibility: | Gill Kelley and Mike Hyde. |
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