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Services marketing and management
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Services marketing and management

Author: Audrey Gilmore
Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 2003.
Edition/Format: Book : EnglishView all editions and formats
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Audrey Gilmore
ISBN: 0761941576 9780761941576 0761941584 9780761941583
OCLC Number: 53249971
Description: 215 p. : ill. ; 25 cm.
Contents: Underlying themes -- Managing services -- Service management issues.
Responsibility: Audrey Gilmore.
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