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The McDonaldization of society
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The McDonaldization of society

Author: George Ritzer
Publisher: Thousand Oaks, Calif. : Pine Forge Press, ©2004.
Edition/Format: Book : English : Rev. new century edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: George Ritzer
ISBN: 0761988114 9780761988113 0761988122 9780761988120
OCLC Number: 53315154
Description: xiv, 309 p. ; 24 cm.
Contents: An introduction to McDonaldization -- McDonaldization and its precursors : from the iron cage to the fast-food factory -- Efficiency : drive-throughs and finger foods -- Calculability : Big Macs and little chips -- Predictability : it never rains on those little houses on the hillside -- Control : human and nonhuman robots -- The irrationality of rationality : traffic jams on those "Happy trails" -- Globalization and McDonaldization : does it all amount to nothing? -- McDonaldization in a changing world : are there any limits? -- Dealing with McDonaldization : a practical guide.
Responsibility: George Ritzer.
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