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Marketing your business : a guide to developing a strategic marketing plan
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Marketing your business : a guide to developing a strategic marketing plan

Author: Ronald A Nykiel
Publisher: New York : Best Business Books, ©2003.
Edition/Format: Book : EnglishView all editions and formats
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Genre/Form: Guide (Descripteur de forme)
Document Type: Book
All Authors / Contributors: Ronald A Nykiel
ISBN: 0789017695 9780789017697 0789017709 9780789017703
OCLC Number: 49821526
Description: xvi, 311 p. : ill. ; 22 cm.
Contents: Defining your business strategy -- Assessing focal points -- Selecting strategies -- Advertising -- Public relations -- Promotions -- Merchandising -- Database marketing -- Electronic marketing -- Packaging -- Branding -- Pricing -- Sales -- Customer service -- Crisis management -- Marketing and the law -- Marketing budget -- The strategic marketing plan -- The complete marketing audit.
Responsibility: Ronald A. Nykiel.
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