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| Genre/Form: | Guide (Descripteur de forme) |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Ronald A Nykiel |
| ISBN: | 0789017695 9780789017697 0789017709 9780789017703 |
| OCLC Number: | 49821526 |
| Description: | xvi, 311 p. : ill. ; 22 cm. |
| Contents: | Defining your business strategy -- Assessing focal points -- Selecting strategies -- Advertising -- Public relations -- Promotions -- Merchandising -- Database marketing -- Electronic marketing -- Packaging -- Branding -- Pricing -- Sales -- Customer service -- Crisis management -- Marketing and the law -- Marketing budget -- The strategic marketing plan -- The complete marketing audit. |
| Responsibility: | Ronald A. Nykiel. |
| More information: |
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