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Disaster in Dearborn : the story of the Edsel
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Disaster in Dearborn : the story of the Edsel

Author: Thomas E Bonsall
Publisher: Stanford, Calif. : Stanford General Books, 2002.
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Thomas E Bonsall
ISBN: 0804746540 9780804746540
OCLC Number: 50004304
Description: 230 p. : ill. ; 27 cm.
Contents: 1. Edsel Ford : the early years -- 2. Edsel Ford : the final years -- 3. Development of the market -- 4. Prologue to the Edsel -- 5. Learning their ABCs -- 6. The plot thickens -- 7. Motivational research -- 8. The show opens -- 9. First tragedy -- 10. Then farce -- 11. Final act and curtain -- 12. Why the Edsel failed.
Responsibility: Thomas E. Bonsall.
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