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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Thomas E Bonsall |
| ISBN: | 0804746540 9780804746540 |
| OCLC Number: | 50004304 |
| Description: | 230 p. : ill. ; 27 cm. |
| Contents: | 1. Edsel Ford : the early years -- 2. Edsel Ford : the final years -- 3. Development of the market -- 4. Prologue to the Edsel -- 5. Learning their ABCs -- 6. The plot thickens -- 7. Motivational research -- 8. The show opens -- 9. First tragedy -- 10. Then farce -- 11. Final act and curtain -- 12. Why the Edsel failed. |
| Responsibility: | Thomas E. Bonsall. |
| More information: |
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