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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Dennis F Herrick |
| ISBN: | 0813816998 9780813816999 |
| OCLC Number: | 53132323 |
| Description: | xx, 397 p. : ill., 1 map ; 23 cm. |
| Contents: | Responsibilities of media and journalism -- Preparing yourself for management -- Motivation and the work force -- Qualities of leadership and management -- Decision-making -- Media ethics, regulation, and laws -- Operations and structure of news media companies -- Budgeting and financial management -- Sales, marketing, and market analysis -- Consolidation and convergence -- Entrepreneurship -- Technology creates new media. |
| Responsibility: | Dennis F. Herrick. |
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