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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/37004395 Title: High visibility : the making and marketing of professionals into celebrities Author: Irving J Rein; Philip Kotler; Martin R Stoller Publisher: Lincolnwood, Ill. : NTC Pub. Group, 1997. ISBN/ISSN: 0844234486 9780844234489 0809231778 9780809231775 OCLC:37004395

  
  

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Subjects

• Publicity.
• Fame.
• Celebrities.

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High visibility : the making and marketing of professionals into celebrities