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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/8785758 Title: On the determination of advertising effectiveness : an empirical study of the German cigarette market Author: Jan C Reuijl Publisher: Boston : Hingham, Mass. : Kluwer-Nijhoff Pub. ; Distributors for North America, Kluwer Boston, 1982. ISBN/ISSN: 0898381258 9780898381252 OCLC:8785758

  
  

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Subjects

• Advertising -- Cigarettes -- Germany (West)
• Cigarette industry -- Germany (West)
• Advertising.
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On the determination of advertising effectiveness : an empirical study of the German cigarette market