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The aesthetics of merchandise presentation
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The aesthetics of merchandise presentation

Author: Joseph Weishar
Publisher: Cincinnati, Ohio : ST Books, ©2005.
Edition/Format: Book : English
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Document Type: Book
All Authors / Contributors: Joseph Weishar
ISBN: 0944094473 9780944094471
OCLC Number: 71153543
Notes: Includes index.
Description: xi, 268 p. : ill. (some col.) ; 29 cm.
Contents: Applied aesthetics: the art of seeing -- Elements of presentation -- Feature presentations and focal points -- Color and lighting -- Changing customer habits -- Overseas -- Kmart -- Shopping entertainment -- Christmas -- Training in academia -- Training professional -- Making a visual presentation -- Wrap-up -- Appendix : Sample quiz ; Letters ; Evaluation checklist ; Seasonal planning calendar.
Other Titles: Merchandise presentation
Responsibility: Joseph Weishar.

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