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Buying in : the secret dialogue between what we buy and who we are Preview this item
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Buying in : the secret dialogue between what we buy and who we are

Author: Rob Walker
Publisher: New York : Random House, ©2008.
Edition/Format: Book : English : 1st edView all editions and formats
Summary:
A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities.
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Rob Walker
ISBN: 9781400063918 1400063914
OCLC Number: 173659563
Description: xxi, 291 p. ; 25 cm.
Contents: pt. 1. The desire code. -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- pt. 2. Murketing [sic]. -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- pt. 3. Invisible badges. -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself.
Responsibility: Rob Walker.
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Abstract:

A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities.

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