Please sign in to WorldCat

Don't have an account? You can easily create a free account.

Home

WorldCat Home About WorldCat Help Get E-mail Updates Feedback WorldCat Blog

Search

Search for Library Items Search for Lists Search for Contacts Search for a Library

Create lists, bibliographies and reviews: or

Cite/Export

Cite/Export

Copy a citation

APA

Chicago (Author-Date)

Harvard

MLA

Turabian

Export a citation
Export to RefWorks Export to EndNote Cancel
Note: Citations are based on reference standards. However, formatting rules can vary widely between applications and fields of interest or study. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied.
Print
E-mail

E-mail

All fields are required.

The E-mail Address(es) field is required. Please enter recipient e-mail address(es).

The E-mail Address(es) you entered is(are) not in a valid format. Please re-enter recipient e-mail address(es).

You may send this item to up to five recipients.
Enter recipient e-mail address(es): Separate up to five addresses with commas (,)
The name field is required. Please enter your name.
Enter your name:
Your e-mail address is required. Please enter your e-mail address.

Your e-mail address you entered is not in a valid format. Please re-enter your e-mail address.
Enter your e-mail address: Subject:
The E-mail message field is required. Please enter the message.
E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/173659563 Title: Buying in : the secret dialogue between what we buy and who we are Author: Rob Walker Publisher: New York : Random House, ©2008. ISBN/ISSN: 9781400063918 1400063914 OCLC:173659563

The ReCaptcha terms you entered were incorrect. Please try to match the 2 words shown in the window, or try the audio version.

Cancel
Share
Permalink

Permalink

Copy this URL to link to this page:

Write a review
Rate this item:
- 1
- 2
- 3
- 4
- 5

Buying in : the secret dialogue between what we buy and who we are

Preview this item

Text excerpt (Dial-a-Book)

Buying in : the secret dialogue between what we buy and who we are

Author:	Rob Walker
Publisher:	New York : Random House, ©2008.
Edition/Format:	Book : English : 1st edView all editions and formats
Summary:	A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities.
Rating:

Borrow / obtain a copy

Find a copy in the library

Finding libraries that hold this item...

Details

Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Rob Walker Find more information about:
ISBN:	9781400063918 1400063914
OCLC Number:	173659563
Description:	xxi, 291 p. ; 25 cm.
Contents:	pt. 1. The desire code. -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- pt. 2. Murketing [sic]. -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- pt. 3. Invisible badges. -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself.
Responsibility:	Rob Walker.
More information:	Table of contents

Abstract:

A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities.

You:	Sign In \| Register \| My WorldCat \| My Lists \| My Watchlist \| My Reviews \| My Tags \| My Saved Searches
WorldCat:	Home \| About \| Help \| Get E-mail Updates \| Feedback \| Search \| WorldCat Blog

More like this

Subjects

Similar Items