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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Dade Hayes |
| ISBN: | 9781416546832 1416546839 |
| OCLC Number: | 166373190 |
| Description: | xii, 239 p. ; 24 cm. |
| Contents: | The active viewing revolution is here -- Finding Ni Hau: Nickelodeon plants the first seeds -- Attentional inertia: parsing preschool TV research -- No swiping: the molding of Dora the Explorer -- Howdy duty: the long shadow of early kids TV -- Story time: Kai-lan meets her audience -- Toyetic: how the toy aisle became a preschool battleground -- Zero hour: birth of the postpartum demographic -- Chinese democracy: how much Mandarin can a toddler take? -- Live acts: "If you're old enough to walk, you're old enough to rock" -- Delayed edification: Kai-lan finally enters the living room -- "Time to go": dreaming of a televised future. |
| Responsibility: | Dade Hayes. |
| More information: |
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