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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/60543174 Title: Spark : be more innovative through co-creation Author: John Winsor Publisher: Chicago : Dearborn Trade Pub., ©2006. ISBN/ISSN: 1419503162 9781419503160 OCLC:60543174

  
  

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Subjects

• Relationship marketing.
• Customer relations.
• Product management.

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Spark : be more innovative through co-creation