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Tailgating, sacks, and salary caps : how the NFL became the most successful sports league in history
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Tailgating, sacks, and salary caps : how the NFL became the most successful sports league in history

Author: Mark Yost
Publisher: Chicago, IL : Kaplan Pub., ©2006.
Edition/Format: Book : English
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mark Yost
ISBN: 1419526006 9781419526008
OCLC Number: 68711941
Description: xvi, 254 p. ; 24 cm.
Contents: In the best interest of the league : the NFL builds its future on its past -- Anything but free : playing for the NFL -- Any given Sunday : how Bert bell built the NFL's even playing field -- A perfect team : television and the NFL -- The NFL goes prime time : Monday night football and mainstream audiences -- Sports bars, satellites, and fantasy football : new media, new markets -- NFL merchandising : the empire's new clothes -- The super bowl : who really wins? -- Stadium fever : who plays and who pays? -- Down to the wire : inside the 2006 negotiations -- Super teams, savvy owners, and the future of the NFL.
Responsibility: Mark Yost.
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