skip to content
Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.

The complete guide to direct marketing : creating breakthrough programs that really work
ClosePreview this item

The complete guide to direct marketing : creating breakthrough programs that really work

Author: Chet Meisner
Publisher: Chicago, IL : Kaplan Pub., ©2006.
Edition/Format: Book : EnglishView all editions and formats
Rating:

Retrieving ratings and reviews data...  

 

Find a copy in the library

Retrieving... Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Chet Meisner
ISBN: 1419526936 9781419526930
OCLC Number: 63178989
Description: xii, 266 p. : ill. ; 23 cm.
Contents: Direct marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking.
Responsibility: Chet Meisner.
More information:

Reviews

Retrieving WorldCat reviews...
Retrieving EMRO reviews...
Retrieving weRead reviews...
Retrieving GoodReads reviews...
Retrieving Amazon reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.