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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Chet Meisner |
| ISBN: | 1419526936 9781419526930 |
| OCLC Number: | 63178989 |
| Description: | xii, 266 p. : ill. ; 23 cm. |
| Contents: | Direct marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking. |
| Responsibility: | Chet Meisner. |
| More information: |
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