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Citizen marketers : when people are the message
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Citizen marketers : when people are the message

Author: Ben McConnell; Jackie Huba
Publisher: Chicago, IL : Kaplan Pub., ©2007.
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ben McConnell; Jackie Huba
ISBN: 9781419596063 1419596063
OCLC Number: 71800526
Description: xiv, 223 p. ; 24 cm.
Contents: Introduction -- ch. 1. Filters, fanatics, facilitators, and firecrackers -- ch. 2. The 1 percenters -- ch. 3. The democratization of everything -- ch. 4. Everyone is a publisher ; everyone is a broadcaster -- ch. 5. Hobbies and altruism -- ch. 6. The power of one -- ch. 7. How to democratize your business -- Conclusion -- Acknowledgments -- Endnotes -- Bibliography -- Index.
Responsibility: Ben McConnell and Jackie Huba.
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Table of Contents:

by sgramsay (WorldCat user on 2007-02-22)

Introduction vii

Chapter 1: Filters, Fanatics, Facilitators, and Firecrackers 1
Chapter 2: The 1 Percenters 31
Chapter 3: The Democratization of Everything 51
Chapter 4: Everyone Is a Publisher; Everyone Is a Broadcaster 71
Chapter 5: Hobbies and Altruism 97
Chapter 6: The Power of One 121
Chapter 7: How to Democratize Your Business 135

Conclusion 171
Acknowledgments 176
Endnotes 179
Bibliography 213
Index 217

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