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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Bernd Schmitt |
| ISBN: | 9781422103210 1422103218 |
| OCLC Number: | 137222814 |
| Description: | xi, 177 p. : ill. ; 25 cm. |
| Contents: | Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus. |
| Responsibility: | Bernd H. Schmitt. |
| More information: |
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