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Big think strategy : how to leverage bold ideas and leave small thinking behind
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Big think strategy : how to leverage bold ideas and leave small thinking behind

Author: Bernd Schmitt
Publisher: Boston, Mass. : Harvard Business School Press, ©2007.
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bernd Schmitt
ISBN: 9781422103210 1422103218
OCLC Number: 137222814
Description: xi, 177 p. : ill. ; 25 cm.
Contents: Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus.
Responsibility: Bernd H. Schmitt.
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