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Details
| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
David Ulrich; W Norman Smallwood |
| ISBN: | 9781422110300 1422110303 |
| OCLC Number: | 85833326 |
| Description: | xiv, 270 p. ; 24 cm. |
| Contents: | Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand. |
| Responsibility: | Dave Ulrich, Norm Smallwood. |
| More information: |
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