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Leadership brand : developing customer-focused leaders to drive performance and build lasting value
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Leadership brand : developing customer-focused leaders to drive performance and build lasting value

Author: David Ulrich; W Norman Smallwood
Publisher: Boston, Mass. : Harvard Business School Press, ©2007.
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Ulrich; W Norman Smallwood
ISBN: 9781422110300 1422110303
OCLC Number: 85833326
Description: xiv, 270 p. ; 24 cm.
Contents: Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
Responsibility: Dave Ulrich, Norm Smallwood.
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