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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/51589849 Title: Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement Author: Ashley Friedlein Publisher: Amsterdam ; Boston : Morgan Kaufmann Publishers, 2003. ISBN/ISSN: 1558608303 9781558608306 OCLC:51589849

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Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement

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Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement

Author:	Ashley Friedlein
Publisher:	Amsterdam ; Boston : Morgan Kaufmann Publishers, 2003.
Edition/Format:	Book : EnglishView all editions and formats
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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Ashley Friedlein Find more information about:
ISBN:	1558608303 9781558608306
OCLC Number:	51589849
Description:	xxiii, 418 p. : ill. ; 24 cm.
Contents:	Reviewing and reporting progress -- Procedures for managing site updates -- Introducing content management -- Content management in action : a practical example -- Key concepts and building blocks -- Content management systems (CMS) -- Tackling a content management project -- A CRM primer -- Understanding your users -- Personalization -- Community -- Customer service -- The promises and challenges of web site measurement -- The evolution of e-intelligence -- Measurement approaches and techniques -- Reporting and analysis -- How to improve a web site -- Tackling a web site measurement project.
Other Titles:	Maintaining and evolving successful commercial Web sites
Responsibility:	Ashley Friedlein.
More information:	Publisher description Table of contents

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