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The search : how Google and its rivals rewrote the rules of business and transformed our culture
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The search : how Google and its rivals rewrote the rules of business and transformed our culture

Author: John Battelle
Publisher: New York : Portfolio, 2005.
Edition/Format: Book : EnglishView all editions and formats
Summary:

[In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and  Read more...

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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Battelle
ISBN: 1591840880 9781591840886
OCLC Number: 60323156
Description: 311 p. : ill. ; 24 cm.
Contents: The database of intentions -- Who, what, where, why, when? and how (much)? -- Search before Google is born -- Google -- A billion dollars, one nickel at a time: the Internet gets a new subsiness model -- Google 2000-2004: zero to $3 billion in five years -- The search economy -- Search, privacy, government, and evil -- Google goes public -- Google today, Google tomorrow -- Perfect search.
Other Titles: Google and its rivals changed everything
Responsibility: John Battelle
More information:

Abstract:

[In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.-http://www.booksinprint.com.

Notes:

by pwiener (WorldCat user on 2006-04-14)

I'd rather think of these as descriptive comments, not evaluative ones. This is an extremely intelligent, good-natured history and analysis not only of Google, but of search engines, the search process and the problems of identifying and describing information. Battelle is an industry insider, knows or knew everyone, is technologically literate, is business-savvy, is not a conspiracy theorist, and most importantly is a crystal clear and engaging writer with many original observations. Though Google may be an entirely different creature in 5 years, this book will be a valuable document of search engine technology and business practise as of 2005.

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