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Inside Steve's brain
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Inside Steve's brain

Author: Leander Kahney
Publisher: New York : Portfolio, 2008.
Edition/Format: Book : Biography : EnglishView all editions and formats
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Named Person: Steven Jobs
Material Type: Biography
Document Type: Book
All Authors / Contributors: Leander Kahney
ISBN: 9781591841982 1591841984
OCLC Number: 166359929
Description: 294 p. ; 19 cm.
Contents: Focus: how saying "no" saved Apple -- Despotism: Apple's one man focus group -- Perfectionism: product design and the pursuit of excellence -- Elitism: hire only "A" players, fire the bozos -- Passion: putting a ding in the universe -- Inventive spirit: where does the innovation come from? -- Case study: how it all came together with the iPod -- Total control: the whole widget.
Responsibility: Leander Kahney.
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