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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/53331770 Title: The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry Author: Matthias Holweg; Frits K Pil Publisher: Cambridge, Mass. : MIT Press, ©2004. ISBN/ISSN: 0262083329 9780262083324 0262582627 9780262582629 OCLC:53331770

  
  

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• Automobiles -- Marketing.
• Consumer satisfaction.
• Automobile industry and trade.
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The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry