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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Victor J Tremblay; Carol Horton Tremblay |
| ISBN: | 0262201518 9780262201513 |
| OCLC Number: | 54966677 |
| Description: | xv, 379 p. : ill. ; 24 cm. |
| Contents: | Basic demand and cost conditions -- Industry concentration -- The leading mass-producing brewers -- Imports and domestic speciality brewers -- Product and brand proliferation -- Strategic behavior: price, advertising, merger, and other strategies -- Economic performance -- Public policy issues -- Concluding remarks, forecasts, and directions for future research. |
| Other Titles: | US brewing industry |
| Responsibility: | Victor J. Tremblay, Carol Horton Tremblay. |
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