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Sales excellence systematic sales management /

Author: Christian Homburg, Heiko Sch�afer, Janna Schneider. Sch�afer, Heiko. ; Christian Homburg; Janna Schneider; ProQuest (Firm)
Publisher: Berlin : Springer, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Christian Homburg, Heiko Sch�afer, Janna Schneider. Sch�afer, Heiko. ; Christian Homburg; Janna Schneider; ProQuest (Firm)
OCLC Number: 1059121456
Notes: "Non-Latin script record."
Description: 1 online resource (xx, 312 p. :) ill., col. ports.
Contents: Pt. 1. Introduction --
pt. 2. Sales strategy : setting the fundamental course --
pt. 3. Sales management : designing structures and processes, managing people and living the culture --
pt. 4. Information management as the key to professionalism in sales --
pt. 5. Customer relationship management : staying on the ball!.

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