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Predictably irrational : the hidden forces that shape our decisions Preview this item
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Predictably irrational : the hidden forces that shape our decisions

Author: Dan Ariely
Publisher: New York, NY : Harper, ©2008.
Edition/Format: Book : English : 1st edView all editions and formats
Summary: An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
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Document Type: Book
All Authors / Contributors: Dan Ariely
ISBN: 9780061353239 006135323X
OCLC Number: 182521026
Description: xxii, 280 p. : ill. ; 23 cm.
Contents: Introduction : How an injury led me to irrationality and to the research described here -- ch. 1. The truth about relativity : why everything is relative, even when it shouldn't be -- ch. 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- ch. 3. The cost of zero cost : why we often pay too much when we pay nothing -- ch. 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- ch. 5. The influence of arousal : why hot is much hotter than we realize -- ch. 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- ch. 7. The high price of ownership : why we overvalue what we have -- ch. 8. Keeping doors open : why options distract us from our main objective -- ch. 9. The effect of expectations : why the mind gets what it expects -- ch. 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- ch. 11. The context of our character, part 1 : why we are dishonest, and what we can do about it -- ch 12. The context of our character, part 2 : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches? -- Thanks -- List of collaborators -- Notes -- Bibliography and additional readings -- Index.
Responsibility: Dan Ariely.
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Abstract:

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

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