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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/182552893 Title: The game-changer : how you can drive revenue and profit growth with innovation Author: A G Lafley; Ram Charan Publisher: New York : Crown Business, ©2008. ISBN/ISSN: 9780307381736 0307381730 OCLC:182552893

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The game-changer : how you can drive revenue and profit growth with innovation

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The game-changer : how you can drive revenue and profit growth with innovation

Author:	A G Lafley; Ram Charan
Publisher:	New York : Crown Business, ©2008.
Edition/Format:	Book : English : 1st edView all editions and formats
Summary:	We live in a world of unprecedented change and increasing global competitiveness. Innovation in this world is the best, arguably the only, way to win. Innovation is the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. Through eye-opening stories, Procter & Gamble CEO Lafley and management consultant Read more...
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Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	A G Lafley; Ram Charan Find more information about:
ISBN:	9780307381736 0307381730
OCLC Number:	182552893
Notes:	Includes index.
Description:	xii, 336 p. : ill. ; 25 cm.
Contents:	How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.
Responsibility:	A.G. Lafley & Ram Charan.
More information:	Table of contents only Contributor biographical information Publisher description

Abstract:

We live in a world of unprecedented change and increasing global competitiveness. Innovation in this world is the best, arguably the only, way to win. Innovation is the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. Through eye-opening stories, Procter & Gamble CEO Lafley and management consultant Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.--From publisher description.

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