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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/27224619 Title: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research Author: William O Bearden; Richard G Netemeyer; Mary F Mobley Publisher: Newbury Park, Calif. : Sage Publications, ©1993. ISBN/ISSN: 0803951558 9780803951556 OCLC:27224619

  
  

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research