详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
Brian Mathews |
| ISBN: | 9780838909843 0838909841 |
| OCLC号码: | 272665315 |
| 描述: | xv, 171 p. : ill. ; 23 cm. |
| 内容: | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
| 责任: | Brian Mathews. |
标签
添加标签 为 "Marketing today's academic library : a bold new approach to communicating with students".
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