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Influence : the psychology of persuasion

Author: Robert B Cialdini
Publisher: New York : Morrow, ©1993.
Edition/Format: Book : English : Rev. edView all editions and formats
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Document Type: Book
All Authors / Contributors: Robert B Cialdini
ISBN: 0688128165 : 9780688128166
OCLC Number: 28336412
Description: xiv, 320 p. : ill. ; 24 cm.
Contents: Weapons of influence -- Reciprocation : the old give and take and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.
Responsibility: Robert B. Cialdini.
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