详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
M Joseph Sirgy; A Coskun Samli |
| ISBN: | 0899308864 9780899308869 |
| OCLC号码: | 31167749 |
| 描述: | xxiv, 377 p. : ill. ; 24 cm. |
| 内容: | 1. Developing a Life Satisfaction Measure Based on Need Hierarchy Theory / M. Joseph Sirgy, Dennis Cole, Rustan Kosenko, H. Lee Meadow, Don Rahtz, Muris Cicic, Guang Xi Jin, Duygun Yarsuvat, David L. Blenkhorn and Natasha Nagpal -- 2. Methodological Pitfalls and Solutions in Satisfaction Research / Edward Diener and Frank Fujita -- 3. Quality of Life, Technology, and Marketing: An Organizational Model / Millard F. Crask -- 4. Small Businesses, Entrepreneurship, and Quality of Life: A Growth Perspective / Michael H. Morris, Donald L. Sexton and Pamela S. Lewis -- 5. The Changing Role of Distribution within the Marketing System: A Normative Model / A. Coskun Samli -- 6. Uplifts, Hassles, and Quality of Life in Older Workers / Sara Staats, Beth Colbert and Christie Partlo -- 7. Enhancing the Quality of Life During Widowhood: A Marketing Challenge / Linda J. Shea and Charles D. Schewe. |
| 责任: | edited by M. Joseph Sirgy and A. Coskun Samli. |
标签
添加标签 为 "New dimensions in marketing/quality-of-life research".
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