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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Ken Auletta |
| ISBN: | 9781594202353 1594202354 |
| OCLC Number: | 318411527 |
| Description: | xiv, 384 p. ; 25 cm. |
| Contents: | Messing with the magic -- Starting in a garage -- Buzz but few dollars -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is "old" media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google?. |
| Responsibility: | Ken Auletta. |
Abstract:
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
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