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Googled : the end of the world as we know it
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Googled : the end of the world as we know it

Author: Ken Auletta
Publisher: New York : Penguin Press, 2009.
Edition/Format: Book : EnglishView all editions and formats
Summary:
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
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Details

Document Type: Book
All Authors / Contributors: Ken Auletta
ISBN: 9781594202353 1594202354
OCLC Number: 318411527
Description: xiv, 384 p. ; 25 cm.
Contents: Messing with the magic -- Starting in a garage -- Buzz but few dollars -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is "old" media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google?.
Responsibility: Ken Auletta.

Abstract:

A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.

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