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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
John F Sherry |
| ISBN: | 0803957521 9780803957527 080395753X 9780803957534 |
| OCLC Number: | 31970848 |
| Description: | xvii, 482 p. : ill. ; 24 cm. |
| Contents: | Marketing and consumer behavior : into the field / John F. Sherry, Jr. -- Active ingredients / Dan Rose -- Consumer behavior reflected in discards : a case study of dry-cell batteries / MasaKazu Tani, William L. Rathje -- West African marketing channels : environmental duress, relationship management, and implications for Western marketing / Eric J. Arnould -- Anthropology and total quality management : improving sales force performance in overseas markets / Richard H. Reeves-Ellington -- The social organization of consumer behavior / Janeen Arnold Costa -- Brand loyalty and consumption patterns : the lineage factor / Barbara Olsen -- Amidword : anthropology, metaphors, and cognitive peripheral vision / Gerald Zaltman -- Malinowski, magic, and advertising : on choosing metaphors / John McCreery -- Speaking to customers : the anthropology of communications / Rita Denny -- Learning to "see" : a folk phenomenology of the consumption of contemporary Canadian art / Carole Duhaime, Annamma Joy, Christopher Ross -- Monadic giving : anatomy of gifts given to the self / John F. Sherry, Jr., Mary Ann McGrath, Sidney J. Levy -- Anthropology of marketing and consumption : retrospect and prospect / John F. Sherry, Jr. -- Afterword : learning to see II / William D. Wells. |
| Responsibility: | John F. Sherry, Jr. editor. |
| More information: |
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