详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
Ronald D Michman; Alan James Greco |
| ISBN: | 0899308694 9780899308692 |
| OCLC号码: | 32548028 |
| 描述: | x, 264 p. ; 24 cm. |
| 内容: | Department stores : dinosaurs and champions -- Mass retailers : gone are the days -- The old five-and-dime : an endangered species -- Supermarkets : competitive victims -- Discounters : challengers and warriors -- Speciality clothing stores : battling the giants -- Home improvement centers : a new powerhouse -- Hamburgers : gold in those hills -- Hotels : adventures in lifestyle market segmentation -- Credit cards : the plastic wars -- In-home shopping : retailing without walls. |
| 责任: | Ronald D. Michman, Alan J. Greco. |
标签
添加标签 为 "Retailing triumphs and blunders : victims of competition in the new age of marketing management".
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