详细书目
| 文件类型： | 书 |
|---|---|
| 所有的著者/提供者： |
John J McGonagle; Carolyn M Vella |
| ISBN: | 0899309739 9780899309736 |
| OCLC号码： | 33948244 |
| 描述： | x, 225 p. : ill. ; 24 cm. |
| 内容： | 1. About This Book -- 2. Why Is Intelligence Important Today - and More Important Tomorrow? -- 3. The Building Blocks of Cyber-Intelligence -- 4. Cyber-Intelligence in the Modern Corporation -- 5. Competitive Intelligence -- 6. Strategic Intelligence -- 7. Market Intelligence -- 8. Crisis Management -- 9. Benchmarking -- 10. Reverse Engineering -- 11. Defensive (Counter) Intelligence -- 12. The Building Blocks of Cyber-Intelligence: Charting the Relationships -- 13. Data Gathering: An Overview of Sources -- 14. Data Gathering: An Overview of Techniques -- 15. Data Analyses -- 16. Using Cyber-Intelligence Intelligently -- 17. Critical Management Issues -- 18. The Future of Cyber-Intelligence -- Appendix A: U.S.-Based Organizations Involved with Some Aspect of Cyber-Intelligence -- Appendix B: Selected Internet World Wide Web Sites. |
| 责任： | John J. McGonagle, Jr. and Carolyn M. Vella. |
摘要：
McGonagle and Vella maintain that competitive intelligence as we know it is just the first step toward the creation of true "corporate intelligence." Their book explores ways in which new channels of communication and new uses of information and intelligence will change corporations, and how these changes can be anticipated in an organization's strategic planning, crisis management, benchmarking, reverse engineering, and defensive intelligence activities. In doing so, they introduce readers to new techniques, such as "shadow benchmarking" and "factual management analysis." Readable, with useful checklists, forms, reminders, and drawings from real world cases, this book will be essential reading for executives in the public and private sectors, and their colleagues in the academic business community.
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